Hard Rock International last week announced the appointment of Danielle Babilino as senior vice president of global sales and marketing for Hard Rock Hotels & Casinos. In her new position, Babilino will have overall responsibility for the Hard Rock Hotel sales division, as it supports the expanding global portfolio of Hard Rock Hotels & Casinos.
Babilino will report to Jon Lucas, Hard Rock International COO. She will manage all hotel sales and marketing incentives, sales training, customer events, sales program implementation and the recruitment and retention of sales professionals.
“An aggressive, results-focused sales division is critical to the future success of the expanding Hard Rock brand, especially as we continue to add hotels and casinos throughout the United States and around the world,” said Lucas. “We are confident Danielle Babilino will drive Hard Rock sales beyond our greatest goals.”
Babilino has nearly two decades of experience in executive sales and business development leadership. She most recently was executive vice president of sales and marketing for Alon Las Vegas, the proposed luxury hotel and casino planned for the Las Vegas Strip.
From 2008 through 2015, Babilino was senior vice president of sales for Wynn and Encore Las Vegas, the casino, resort, entertainment and retail complexes developed by gaming magnate Steve Wynn. During her tenure with Wynn and Encore Las Vegas, she oversaw a sales operation that resulted increased sales revenue over a five-year period, while significantly reducing costs as a percentage of sales.
Babilino was also vice president of sales and marketing at the Fontainebleau Miami Beach and its sister development in Las Vegas. From 1998 through 2005, she was vice president of sales for Mandalay Bay, Las Vegas, where she focused on national sales and the establishment of an upscale brand for the casino and resort complex on the Las Vegas strip.
Babilino holds a bachelor’s degree in marketing from the University of Nevada, Las Vegas. She will be based in Hollywood, Florida, at the corporate offices of Hard Rock International.
