Bally’s Corporation-owned Gamesys is making waves in the British online casino market with the launch of their new Bally’s-branded online casino. This development comes as Bally’s replaces its existing Megaways Casino site, marking their official entry into the U.K. iGaming scene.
With a history spanning more than 75 years, Bally’s brings the American gaming experience to British players, promising big entertainment, big rewards and exceptional service.
Building on the success of the well-established Bally’s brand in the United States, the U.K. launch offers a comprehensive selection of online slots, casino games, live casino, poker, bingo and slingo, ensuring a diverse gaming experience for players of all preferences.
The transition from Megaways Casino to Bally Casino is a significant step for Gamesys, as they aim to establish a strong presence in the U.K. market. Customers of the previous platform were notified about the change and encouraged to explore the new Bally’s online casino. The rebranding aims to bring the authentic Las Vegas atmosphere to players’ fingertips, combining thrilling entertainment, exciting promotions, and exceptional service.
With a strong focus on rewards, the platform aims to enhance player satisfaction and engagement. By offering a wide range of promotions, including generous bonuses, free spins, and loyalty programs, Bally’s aims to ensure that players feel valued and rewarded for their loyalty.
This move follows the recent launch of BetMGM, another prominent U.S. brand, in the U.K. The expansion of these international brands signifies their recognition of the U.K. as a lucrative and competitive market. With Bally’s and BetMGM both leveraging their established reputations, the U.K. online gambling landscape is set to become even more vibrant and diverse.
Bally’s has pledged to uphold strict regulatory standards and promote responsible gambling practices. The platform ensures that players have access to responsible gambling tools, such as deposit limits, self-exclusion options, and responsible gambling support resources.
