Slot and system manufacturer Bally Technologies announced an enterprise-wide systems agreement with operator Boyd Gaming, and a separate enterprise-wide deal with Australian Leisure and Hospitality Group.
The Boyd agreement includes deployment of Bally’s award-winning iVIEW Display Manager (DM) with Elite Bonusing Suite across 18 Boyd Gaming casino properties in seven states, including Nevada.
Boyd Gaming will continue expanding its use of Bally systems, including ACSC slot-monitoring, marketing, player-tracking, and accounting solutions, as well as Power Promotions, which enables casinos to offer players downloadable promotional slot credits.
“After a thorough review process, we believe Bally’s innovative systems solutions are a great way to differentiate our properties from the competition,” said Paul Chakmak, executive vice president and chief operating officer of Boyd Gaming. “As a key component of our new Penny Lane initiative, Bally’s dynamic tools will help us create new and compelling gaming experiences, allowing us to provide ‘More Bonuses, More Often’ to our customers.”
iVIEW DM is backward-compatible on most gaming devices with a touch-screen display, and provides a way for casino operators to present self-service player-account access, marketing messages, and secondary bonus games on the main game screen without interrupting play.
Elite Bonusing Suite, when combined with iVIEW DM, adds tools such as Virtual Racing, Virtual Racing NASCAR, and DM Tournaments, which have powered five world record-setting events.
“It is very humbling and rewarding that Boyd Gaming has chosen Bally’s systems solutions to enhance their technology and take their player communications and bonusing programs to the next level with our floor-wide solutions iVIEW DM and the Elite Bonusing Suite,” said Sethuram Shivashankar, senior vice president, systems research & development and information technology at Bally Technologies. “We truly value the opportunity to continue our strong partnership with Boyd Gaming.”
In a separate release, Bally announced an exclusive enterprise-wide gaming systems agreement with the Australian Leisure and Hospitality Group (ALH), which will deploy Bally’s suite of applications, including voluntary pre-commitment and utilizing a common player card, at more than 270 venues throughout the country, including those in the states of New South Wales, Victoria, Queensland, South Australia, Tasmania, and Northern Territory.
Bally’s iVista Display Manager (DM) picture-in-picture technology enables content such as player messages and player account information to be displayed right on the main game screen or top screen of games equipped with a touch-screen display.
“We underwent a comprehensive analysis prior to choosing Bally’s innovative systems to provide single-card access for players across our entire enterprise,” said ALH CEO Bruce Mathieson Jr. “After a thorough process, we determined Bally’s solutions best fit our needs by providing a world-class player experience with a focus on industry-leading responsible gambling measures.”
Bally President and CEO Ramesh Srinivasan said, “ALH is one of the finest and most respected gaming leaders in Australia. We look forward to building a solid partnership with ALH and helping them ensure that iVista provides a valuable and entertaining experience for their patrons, while encouraging responsible gambling.”
