Bally’s Atlantic City has unveiled a .6 million upgrade to its casino floor with a flourish of giveaways and promotions. It’s the first remodel of the casino floor in more than a decade and includes a new WSOP poker room.
The remodel includes new carpeting throughout the gaming area, new chairs at table games and mirrored accents throughout the floor.
Bally’s is owned by Caesars Entertainment, and officials said they hope to re-energize the property with the makeover. The casino saw an 18 percent decline in casino revenue in 2013. The property, however, has one of the highest room-occupancy rates in Atlantic City.
The overhaul will include a state-of-the-art WSOP branded poker room, a new entertainment stage for bands and live-performances, referred to as the Party Pit, and the reopening of the casino’s Pacific Avenue entrance.
“The Wild Wild West provides locals and visitors alike with a truly unique experience of branded entertainment, gaming, and unparalleled excitement, so with these latest additions the property can now lay claim to a top-notch poker room and a game-changing party pit,” Kevin Ortzman, senior vice president and general manager for Bally’s, Caesars, and Showboat Atlantic City. “We believe this development will forever evolve the face of poker in Atlantic City and expand our ability to provide guests with the highest quality of gaming and live entertainment opportunities available.”
The newly branded WSOP Poker Room at Bally’s will offer 42 live-game tables, as well as several tournament tables. With a focus on the customer and player experience, the new WSOP poker room will have a “luxury” feel with free WiFi for all players, free phone charging stations and 20+ HDTV’s positioned throughout the room with all major local and national sport packages (NFL, MLB, NBA, NHL).
Bally’s last had a major renovation in 2008 when $60 million was spent to upgrade rooms at the property’s Dennis Tower.
