Bally’s new CEO Lee Fenton someday soon expects it to be the first gaming company to get equal revenue from online and retail gaming. In fact, he’s just as concerned about competing with other online pastimes such as Facebook as he is rival casinos.
“We’re about competing for time,” the former CEO of Gamesys Group told the Boston Globe. The Rhode Island-based company that as Twin River Worldwide Holdings used to be the owner of that state’s two casinos, now has 14 in ten states plus online sportsbook licenses in 15 states.
During the last year and a half Bally has acquired Gamesys Group, Monkey Knife Fight and the online game provider SportCaller. It is also busy rebranding dozens of area sports networks under Bally’s brand. These acquisitions emphasize Fenton’s goal to have equal footing in both industries.
In terms of numbers of players he’s already there. The company has 700,000 players who gamble, and the same number playing free games and participating in online communities. He notes that online gaming is more profitable for his company than the brick and mortar variety.
