Caesars Entertainment will rebrand Bally’s Las Vegas as a Horseshoe Casino starting this spring. At the same time, Bally’s Corp. will rebrand its Tropicana Las Vegas as a Bally’s-branded casino.
The transformation, which will begin in the spring. will include a renovated exterior, new entertainment and food and beverage options and a reimagined casino floor and public areas. According to a news release, the design team will “incorporate a handcrafted feeling” with tooled leather elements, a dramatic color palette and the brand’s signature gold horseshoe iconography.
“At Horseshoe, it’s all about the gambler,” said Jason Gregorec, senior vice president and general manager of the property. “Since 1951 Horseshoe Casinos have been home to the best odds, highest limits and biggest jackpots. So it’s fitting that we bring Horseshoe back to Las Vegas, and right on the Las Vegas Strip.” He said the renovation will take place “over time, ensuring we aren’t disrupting the excitement while we make the transition.”
Horseshoe Las Vegas is located at the center of the Las Vegas Strip at the corner of Flamingo Road. The multimillion-dollar investment is the latest in a series of changes at Caesars Entertainment’s Las Vegas resorts, including a new entrance to Caesars Palace and multimillion-dollar investments in casino floors, gaming technology across the properties and partnerships with world-class entertainers and restaurateurs.
“Bringing the Horseshoe brand back to life in Las Vegas allows us to celebrate both our history and our future,” said Sean McBurney, regional president of Caesars Entertainment. “2022 starts a new era for the Caesars Entertainment empire in Las Vegas, one being heralded by the return of Horseshoe.”
Horseshoe Casino was started by a gambler for gamblers. In keeping with that legacy, the World Series of Poker, which was first played at Las Vegas’ original Horseshoe in 1970, will move to the new property and take place on the Strip for the very first time.
“We couldn’t be more excited to see the World Series of Poker return to Horseshoe,” said Ty Stewart, WSOP senior vice president and executive director. “Horseshoe is where it all began for WSOP. It’s always been a brand for gamblers and card players. As we move WSOP to the Las Vegas Strip for the first time, that it will happen at Horseshoe makes it incredibly special.”
The 53rd annual World Series of Poker will be played May 31 to July 19, just as the property begins construction.
