Bally’s Corp. has become the official sports betting partner with both the Nashville Predators and the Bridgestone Arena. The deal also includes a free-to-play availability. The deal marks both Bally’s first with an NHL team and its first in Tennessee.
The partnership, which continues through 2025, grants access to Bally’s intellectual property, and provides the gaming operator entrée to team logos and content, according to CDC Gaming Reports.
“The Nashville Predators occupy a special place in sports fans’ hearts across Tennessee and their Bridgestone Arena provides a unique and electric atmosphere,” said Bally’s Interactive COO Adi Dhandhania in a statement.
The initial action will be the free-to-play game Smashville Selector, featuring five predictive questions before select Predators’ games. Prizes will be awarded to the top competitor each game, with a grand prize given to the highest cumulative scorer at the end of the season.
“From the moment sports betting launched in Tennessee, we’ve wanted to align with dynamic companies that will help us bring the best fans in sports even closer to the game we all love,” said Predators Executive Vice President and Chief Revenue Officer Chris Junghans in a statement.
