Bally’s Bet, the mobile sports betting arm of Bally’s Corporation, has partnered with the current kings of baseball, the vaulted New York Yankees. The team has racked up 70 wins as of August 1, more than any team in baseball this year.
Under the terms, Bally’s receives use of New York Yankees trademarks and marketing designations as a sports betting partner through Bally Bet, a daily fantasy sports partner with Monkey Knife Fight, an iGaming partner with Bally Casino, and a free-to-play gaming partner with Bally Play. Bally’s Casino in Atlantic City will also become a Yankees partner.
Inside Yankee Stadium, Bally’s gets LED advertising along the outfield wall that lines the playing field, field-facing walls on the main level bars in left and right field, the terrace level ribbon board, and LED boards throughout the Great Hall. Additionally, Bally’s receives an in-game feature on the stadium’s high-definition centerfield video board.
“This is a great partnership that will give Bally Bet and our other Bally’s Interactive brands terrific visibility in New York,” says Adi Dhandhania, chief operating officer of Bally’s Interactive North America, the digital and sports betting division of Bally’s Corporation. “The Yankees’ history as a franchise and their popularity as a global brand speaks for itself.”
The Yankees are just as excited. “We hope that their branding in Yankee Stadium along with their in-Stadium customer engagement will greatly strengthen Bally’s overall gaming presence in New York,” said Michael J. Tusiani, New York Yankees’ senior vice president of partnerships.
