Bally’s Rebrands Colorado Racetrack

Sat, Aug 14, 2021

Bally’s Corp., which operates Bally’s Black Hawk in Colorado, has begun the rebranding of its recently acquired Arapahoe Park racetrack (l.) in Aurora. The new brand name is Bally’s Arapahoe Park.

Bally’s Rebrands Colorado Racetrack

Bally’s Corp. August 11 began the rebranding of the Arapahoe Park racetrack to Bally’s Arapahoe Park in Aurora, Colorado with new entrance signs and a new interactive Bally Bet sportsbook app.

Bally’s CEO George Papanier said in a statement: “Incorporating the iconic Bally’s brand at Arapahoe Park is the latest step in our comprehensive rebranding initiative. We look forward to unveiling the new exterior signage as well as introducing the all-new interactive Bally Bet sports betting app to our valued Arapahoe Park customers.”

In addition to straight bets, money lines and parlays the app offers Bally Millions, which gives bettors the chance to win $1 million, even from $2 wagers. It also offers a progressive payout system that gives a chance to win even if the bet doesn’t pay. They also win casino awards at Bally’s Black Hawk.

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