Following its recent record-setting mobile app launch in Michigan, BetMGM announced the signing of NFL Hall of Famer Barry Sanders to a multi-year deal as a celebrity brand ambassador. The legendary former Detroit Lions running back will star in BetMGM’s upcoming marketing campaigns and participate in a variety of events with BetMGM customers.
“I’m excited to be a part of the BetMGM team and hop on the ride of the fastest-growing sports betting app in the business,” said Sanders. “Typically, I am the one breaking records in Michigan, but it is amazing to see what BetMGM already has accomplished in my home state.”
BetMGM is the first Official Sports Betting Partner of the Detroit Lions, with whom Sanders played 10 seasons. He was named the NFL’s Most Valuable Player in 1997 and was inducted into the Pro Football Hall of Fame in 2004.
The former Heisman Trophy winner will engage with BetMGM players and MGM Resorts’ M life Rewards loyalty members through public and private events, both virtual and in-person. Additionally, Sanders will appear in BetMGM social media content and make guest appearances on radio and television programs nationwide.
Matt Prevost, chief revenue officer of BetMGM, said, “It’s an honor and surreal moment for all of us at BetMGM to team up with Barry Sanders. Adding Barry to the BetMGM family brings a new level of excitement and the potential for us to create unique experiences for our customers.”
The BetMGM app is available for download on both iOS and Android in 10 states including Michigan, Virginia, Nevada, New Jersey, Colorado, Indiana, Iowa, Pennsylvania, Tennessee and West Virginia.
