I’ll give you a second baseman and a catcher. But you have to give the catcher and two outfielders to Maxwell, who will send one of the outfielders and a pitcher to me.
Got that?
That is sort of how the fate of Barstool has gone lately.
Barstool began life as an irreverent sports publication with an added emphasis on fantasy in 2003. The company offered advice and betting picks, which it still does.
The latest news for Barstool Sports is a sports betting marketing partnership with DraftKings. The deal is in advanced negotiations. This is possible because Penn Entertainment ended its sports betting agreement with Barstool to take up with ESPN for $2 billion.
The agreement does not mean Barstool will put its name to any sportsbook or app. Instead, the company will promote DraftKings and its odds, according to Yogonet. Barstool, much like other affiliate media sites, earns money if customers refer them to the sportsbook.
Based on recent talks, the deal will be for multiple years and generate annual payments in the eight-figure range, Sportico said.
The agreement would be finalized post-Super Bowl as a result of contract restrictions from its separation agreement from Penn.
Among the restrictive clauses of the sale, one keeps Barstool from any kind of betting activities until the NFL ends its season.
