The NFL’s Chicago Bears announced the signing of an agreement with Rivers Casino Des Plaines, under which Rivers will become the official casino of the Bears, in a deal to include cross-marketing such as stadium advertising.
The team also announced a multi-year partnership with BetRivers, which will become the exclusive sportsbook of the Bears.
“We are incredibly excited to announce BetRivers and Rivers Casino as our first multi-year exclusive partner in the Sportsbook and Casino categories,” Bears President Ted Phillips said in a statement published by the Chicago Sun Times. “We look forward to connecting with our fans in fun and unique ways through these avenues, and couldn’t be prouder to be building this relationship with a hometown company.”
BetRivers and Rivers Casino will have in-stadium signage and “digital, social and print assets” as part of the deal, the Bears said in a press release.
Rivers Casino is owned by Churchill Downs Inc., which also owns Chicago’s Arlington Park Racecourse. The Bears announced that they have put in a bid to purchase the Arlington Park site in Arlington Heights, with the presumed intent of building a stadium there, reports the Sun Times.
