Bet365 Controls One-third of Italy’s Online Sports Bets

Sun, Apr 17, 2016

According to recently released statistics, Bet365 is dominant in Italy’s online sports betting market and controlled one third of the market for the first quarter of 2016.

New statistics show that Bet365 has control of one third of all online sports bets in Italy for the first quarter of 2016.

The Italian gaming industry news site Agimeg.it reported the figures.

Italian-licensed online operators reported total sports wagers of €970m in the quarter. Bet365 had €346.2m (35.7 percent) of the total. The next closest operator, Gala Coral Group’s Eurobet brand had €101.3m (10.4 percent) while third place went to William Hill with €75.9m (7.8 percent).

Other operators included Sisal €71.3m (7.3 percent), SNAI-Cogetech €68.4m (7 percent), Lottomatica €50.4m (5.2 percent), Paddy Power €45.2m (4.7 percent), Bwin €44m (4.5 percent), GoldBet €33m (3.4 percent) and Unibet €13.8m (1.4 percent).

Bet365 also offered the highest payout rate with an average payout of 94.8 percent followed by Unibet (93.5 percent) and William Hill (93 percent.

The market’s land-based sports betting business handled wagers totaling €788m, of which €189.2m was handled by SNAI-Cogetech. Lottomatica claimed second place with €133.4m and Eurobet not far behind with €126.4m.

Italy’s four casinos reported combined revenue of €76.4m in Q1, led by Casino di Venezia with €25.2m. Slots accounted for 62.4 percent of the quarter’s casino revenue.

**GGBNews.com is part of the Clarion Events Group of companies (Clarion). We take your privacy seriously. By registering for this newsletter we wish to use your information on the basis of our legitimate interests to keep in contact with you about other relevant events, products and services which may be of interest to you. We will only ever use the information we collect or receive about you in accordance with our Privacy Policy. You may manage your preferences or unsubscribe at any time using the link in our emails.