Bet365 Dominates Italy’s Online Sports Betting market

Online gambling operator Bet365 continued to dominate Italy’s regulated sports betting market, according to new estimates released by the AGIMEG news agency. For May, the sports betting market took in more than 562 million pounds with Bet365 taking in 37 percent of the total.

Bet365 had another good month in Italy taking more than one third of the country’s sports betting revenue.

According to AGIMEG news agency, Italy’s overall sports betting market took in wagers of €562.4 million for May, up 15 percent over last year. For the year to date, sports betting revenue has totaled €2.9 billon, up from €2.5 billion in the first five months of 2015, with online wagering accounting for €1.6 billion of 2016’s total.

Total online wagers in May were up nearly one-third to €317.4m. Bet365 claimed just under €120m for a 37.1 percent share. Bet365 was the top overall betting operator, easily eclipsing SNAI-Cogetech’s combined online/retail total of €80 million.

SNAI-Cogetech, however, was the retail betting leader with €58.4 million, while Lottomatica ranked second with €41.4 million with Eurobet not far behind at €39.5 million.