Betdigital, William Hill Ink Four-Year Deal

With both companies already benefitting from prior business partnerships through the launches of Mega Pots Bar-X Gold and Giant Gems online games, Betdigital and William Hill announced a new four-year online gaming-services deal.

Betdigital and William Hill announced a new four-year agreement to deliver several popular new games and integrated services.

Betdigital recently launched Mega Pots Bar- X Gold and Giant Gems, which have proven to be top-performers for William Hill.

“Betdigital provides popular integrated games from online and land-based suppliers from Europe and the U.S. and produce their own omni-channel games for our retail and online channels,” said William Hill Head of Product & Content Andrew Sackey.

Prior success working together made it easy for both companies to agree to the new four-year deal.

“Since we began working with William Hill, both companies have seen some fantastic gains in the retail and online sectors offering true omni-channel games,” said Betdigital CEO Heath Samples.

“We are in a good place to continue developing our own content and bespoke content that is truly world class.”