Betfair signed a deal with FC Barcelona to become the soccer club’s official global online gaming sponsor for the next 30 years.
The agreement took effect July 1, and has Betfair collaborating with FC Barcelona on branding, intellectual property rights, and a variety of digital developments.
Betfair Marketing and Brand Director Paul Gambrill in a release said FC Barcelona is “consistently competitive at the top level and will help us achieve our ambition of growing the Betfair brand internationally.”
The agreement gives Betfair access to the soccer club’s players for marketing promotions and campaigns.
FC Barcelona Vice-President of Marketing and Communication, Manel Arroyo called Betfair a “prominent leading company in the field of sports betting,” and hopes “our members and all football lovers will enjoy this new global partnership, as well as exclusive promotions and unique sporting experiences.”
Meanwhile, the UK Advertising Standards Authority (ASA) warned Marathonbet about misleading players on how payouts were done in a recent promotion.
ASA officials warned Marathonbet about its “Willie Mullins top trainer” promotion, which it ran in March during the Cheltenham Festival. ASA said it received a complaint from an individual who found the promotion’s add to be confusing and misleading.
The promotion required a minimum bet of £5, with a £10 maximum wager. It offered 2-to-1 odds on only the first £5 wagered, with any remaining winnings paid out as a free bet.
ASA said the promotion’s language is too confusing, despite Marathonbet’s contention that the terms are stated clearly in the ad that ran during the Cheltenham Festival.
ASA said Marathonbet must change the ad, which it said “must not appear again in its current form.”
