Betfair has introduced betting on hi-tech drone racing through a partnership with the drone racing league.
The company offered betting on what was billed as the UK’s first professional drone race, held as part of London Tech Week on June 13.
“This is a great opportunity and we’re excited to see how a partnership like this will play out for us in the future given the rise in popularity of the sport of drone racing,” said Stephen Mault, Head of Marketing for Betfair in a press release. “Innovation and technology are the lifeblood of everything we do at Betfair and we are committed to constantly finding ways of enhancing and improving the experience of our customers.”
Drone racing has an estimated 75 million fans around the world and has been broadcast in more than 75 countries, including on ESPN, Sky Sports, ProSiebenSat.1, Disney XD and OSN.
“Drone racing is a sport made for betting,” said DRL CEO/Founder Nicholas Horbaczewski. “It combines the raw thrill of short track racing with the complexity and strategy of motorsports. The Allianz World Championship race will be the first time a live audience will see the thrill of professional drone racing up close, and the inclusion of betting will make it that much more exciting for fans. We’re so excited to be able to bring this experience to drone racing with Paddy Power Betfair, a global leader in betting.”
