Betfair has partnered with Income Access—a technology provider and affiliate of iGaming management solutions—to launch the Betfair Casino affiliate program in New Jersey.
The program will promote Betfair Casino’s online slots, poker and table game products that were launched in the state in November 2013.
Betfair and Income Access will work together to help affiliates benefit from these products and supply them with experience on how to best promote and drive traffic in the regulated New Jersey online gaming market, the companies said in a press release.
Betfair said that its support team would also help affiliates with New Jersey licensing procedures and employ an “aggressive” CRM for players.
Affiliates will also be able to use Income Access software to access a series of reports on evaluating return on investment and improving campaign optimization, as well as to retrieve a regularly updated collection of creative materials.
“We believe our mobile offering, daily promotions, and exclusive game titles will be a big draw for affiliates looking to break into the New Jersey market,” said Don Ryan, senior
