Betfair, part of Flutter Entertainment PLC, has launched its online sports betting and gaming products in Colombia. The launch follows receipt of a license to operate from Colombia’s gambling regulator Coljuegos in December.
Betfair is the 17th authorize iGaming operator in Colombia, where layers have full access to sports betting, casino and virtual gaming products at Betfair.com.co. The products will be available across desktop and mobile devices.
The Colombian market has grown significantly in the past five years. As the first regulated online gaming market in Latin America, Colombia holds a huge amount of growth potential for licensed operators.
Betfair already benefits from a significant presence in South American football as an official sponsor of the two main CONMEBOL annual tournaments, Copa Sudamericana and Copa Libertadores.
“We’re proud to have been awarded a license by Coljuegos and to offer our range of Betfair gaming and sportsbook products to customers in Colombia,” said Dan Taylor, CEO of Flutter International. “The launch is in line with our strategy to grow in international markets and our commitment to bring the best products and safest gambling experience to life for Colombian customers.”
