Betfred will enhance its Sports Betting product after agreeing a deal to add Metric Gaming’s market-leading Golf Service, the company announced.
Betfred customers will now be able to bet on hole-by-hole markets as well as 18-hole and 72-hole markets for Majors, PGA and European Tour events.
Metric’s Golf service allows operators to offer price differentiation facilitated through custom margins, limits, odds ladders and margin curves. Operators can also tailor the product through a configurable event and market offering and bespoke place and dead heat terms, the company said in a press release.
“This is an exciting partnership for Metric Gaming and we’re delighted to partner with Betfred, one of the world’s largest gaming operators,” said Martin de Knijff, CEO at Metric Gaming. “Our leading product is a perfect match with their leading brand. Betfred will immediately gain a product advantage on Golf, one of the most popular recreational sports globally, through a service that provides an unparalleled product breadth and depth throughout the year.”
Metric Gaming’s Golf, Racing, and newly launched Soccer service, including a fully automated Create-A-Bet solution, are delivered through the supplier’s Modulus Platform and are each available as a fully Managed Service or Price Feed, the release said.
