Betfred Names Haddock CEO

Betfred has named John Haddock as the company’s new CEO, while Betfred Digital Managing Director announced that he is resigning.

U.K.-based bookmaker Betfred announced that John Haddock, the company’s managing director, has been appointed the new CEO, a position that had been vacant for two years.

Haddock assumes the CEO post vacated in 2013 by Trevor Beaumont, the former U.K. Tote CEO. Haddock told the Racing Post he was delighted with his new position, and looks forward to “continue growing the company across all platforms whether it’s in the shops, on race courses or digitally.”

In a separate release, the company announced that Betfred Digital Managing Director Chris Sheffield is resigning from his day-to-day role at the end of August, although he will continue to work on projects outside the business with Betfred founder Fred Done.

In more than three years in charge of Betfred’s online operations, Sheffield oversaw significant growth, reflected in the 42 percent rise in online profits in the company’s most recent annual report. The company has yet to announce Sheffield’s successor.

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