Betfred partners with GTECH

Sat, Jul 19, 2014

GTECH will provide the technology platform for Betfred’s new Australian interactive sports betting operation with its MarginMaker platform.

Betfred will use GTECH”s MarginMaker platform for its new Australian sports book, the companies announced.

The site launched in May and new online and race-book launches are expected in the coming months.

GTECH has been the primary supplier to Betfred in the U.K. for more than 10 years.

“GTECH is very excited to extend our partnership with Betfred into the Australian market. This is the first such foreign venture we have worked on together, and we hope it is the first of many,” said GTECH International Senior Vice President and Chief Operating Officer EMEA Declan Harkin. “We tasked GTECH and Betfred’s front-end development agency, Degree 53, in developing a new stand-alone system with a localized offering for the Australian market. They both rose to this challenge and delivered a sports mobile product on time and within budget, working seamlessly with the Betfred teams in both the U.K. and Australia to very strict deadlines.”

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