Betfred, Playtech Renew Partnership

Betfred.com will continue its more than 10-year partnership with Playtech through 2020, the company announced. The exact length of the extension was not announced.

Betfred.com has signed a multi-year extension of its partnership with Playtech and will continue to offer Playtech games and software through 2020.

The extension includes the renewal of Playtech’s casino content, progressive jackpots and access to more than 600 of the industry’s best-performing games including a host of branded titles from Warner Bros. Consumer Products on behalf of DC Entertainment. This includes Batman Classic TV Series, Man of Steel (2013), Green Lantern (2011), Superman (1978) and Superman II (1980), the company said in a press release.

The extension also includes Betfred’s participation in Playtech’s exclusive licensee £500,000 cash casino network promotion on new iconic DC-branded film and television properties which launches at the end of February and runs for four weeks. The promotion also runs across a host of top Playtech content including Buffalo Blitz and Halloween Fortune 2, the release said.

“We’re delighted to have agreed this renewal with Betfred, one of our key partners and licensees.” Said Mor Weizer, CEO of Playtech. “I’m also very pleased on a personal note. Betfred was one of the first contracts I put together when I joined Playtech more than 10 years ago so to agree this with them until beyond 2020 is fantastic news.”

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