Betgenius has introduced a new eSports betting product to tap into the growing eSports phenomenon.
The Betgenius product will allow betting operators to fully automate their pre-match betting and offer hundreds of betting-friendly market types on thousands of live events each year. It will cover all major events from leading games, including League of Legends, Dota 2, Counter-Strike: Global Offensive, and Heroes of the Storm, the company said in a press release.
The new product comes with live scoreboards and other engagement tools that can be accessed across different platforms, including desktop, tablet and mobile. Together with Betgenius’ programmatic marketing, the new eSports service offers a complete solution to attract new customers and maximize revenue streams, the release said.
“This is a real first in our industry and I am thrilled that we can now offer such an exclusive product to our customers,” said mark Locke, Betgenius CEO. “Over 30 percent of current eSports fans have engaged with some form of betting online – this represents an excellent opportunity for the market. On recognizing this, we began building a sophisticated product line that not only offers pre-match odds across all major competitions base but also a full live betting offering, which is generated through our specialist software capability.”
