Betgenius, a supplier of data-driven products and services to regulated sportsbook operators and lotteries, has launched Racing manager, designed to simplify horseracing products
The company says Racing Manager removes the need for n-house traders and gives operators access to more than 40,000 events a year across UK and Australian racing. The product consists of three separate but complementary components: streaming, trading and front-end. These can be integrated individually or as one to provide an end-to-end product, the company said in a press release.
Betgenius offers live streaming capability for major UK horseracing events, including the Grand National, Cheltenham Festival, Glorious Goodwood, Royal Ascot and the Epsom Derby.
The trading part of the product gives partners access to a fully automated system from which they can create a customized feed of racing fixtures and prices to match their requirements and strategy. Racing Manager’s front-end solution removes pressure on operators’ in-house UI and design teams by bringing the fastest and most accurate pricing and streaming together to inform customers and create the complete customer experience, the release said.
“With our Racing Manager product, sportsbook operators need no longer miss out on the high-margin, around-the-clock betting opportunity that is horseracing,” said Jack Davison, Managing Director of Betgenius. “By creating a unique, off-the-shelf service that automates all trading and front-end requirements, we have made offering a horseracing product as simple and cost-effective as possible.”
