BetMGM, BetQL Network Announce Partnership

Sun, Jul 3, 2022

BetMGM is now the official sportsbook of Audacy’s BetQL Network. Terms of the deal haven’t been disclosed yet, but the partnership will expand the relationship between Audacy and BetMGM after the companies first struck a deal in March of last year.

BetMGM, BetQL Network Announce Partnership

BetMGM has partnered with the BetQL Network, the sports betting offshoot of radio giant Audacy, to become the network’s preferred sportsbook.

Financial terms of the deal have yet to be disclosed.

BetMGM already partnered with Audacy directly back in 2021, but the recent deal with BetQL will expand that partnership. Audacy currently operates nearly 40 sports radio stations all over the U.S., including major stations in New York City, Chicago and Philadelphia.

BetMGM operates in all of those markets, and has prioritized media partnerships in recent years—the company has already inked deals with SportsGrid and Yahoo Sports.

BetQL Network airs about 100 live hours’ worth of sports betting content per week on Audacy and YouTube.

According to the companies, initial partnership details include “integrated content across Audacy’s broadcast sports stations, customer acquisition opportunities, and talent endorsements across Audacy’s wide spectrum of local and national sports betting content.”