In a move to expand the news content associated with sports betting, BetMGM has teamed up with Cheddar News to institute a weekly program that looks at the impact between financial markets and sportsbooks. The program, known as “Cheddar Bets,” expects to debut August 19, according to CDC Gaming Reports.
“Cheddar News is focused on what’s next in the worlds of tech, science, innovation, and reaching the modern and always-online news consumer,” said Cheddar News General Manager Liam Roecklein.
Said BetMGM Chief Revenue Officer Matt Prevost, “Through Cheddar Bets we’ll provide informative and entertaining programming to engage new audiences.”
Cheddar Bets will air at 4:30 p.m. Thursdays from a studio in New York developed for BetMGM. The program will highlight a “behind-the-book” information from BetMGM’s oddsmakers.
In other programing news, WynnBET became one of Cumulus Media’s largest marketing and advertising partners last month. An agreement between the two firms offers WynnBET a voice on Westwood One sports programming and on the Jim Rome Show, according to Barrett Sports Media.
The deal also helps local stations. WynnBET will have multiple studio sponsorships for Cumulus’s local affiliates. Local hosts will provide live endorsements. Messages in support of the mobile app will be incorporated into digital products like podcasts, station streams, and social media.
Cumulus’s advanced targeting technology allows WynnBET to customize various messages and deliver content to different markets across dozens of radio stations.
“With Wynn’s focus on exceptional quality and high-touch customer experiences, we believe WynnBET will be a leader among the sports betting apps, and we are excited to deploy our unique assets to grow its business,” Cumulus Media CEO Mary G. Berner said in a press release. “The sports betting market is now the fastest growing advertising category, and this innovative partnership solidifies Cumulus’s position in this exciting arena.”
