BetMGM Expands, Starting in the U.K.

Sat, Aug 26, 2023

MGM Resorts has decided to expand in one of the most mature sports betting markets in the world: the U.K. BetMGM went live August 17 on the LeoVegas platform, which the company acquired a year ago.

BetMGM Expands, Starting in the U.K.

MGM Resorts is expanding BetMGM into the international arena, starting with online gaming and sports betting in the U.K., Legal Sports Report noted August 20. Its main competition will be Entain.

BetMGM went live August 17 on the LeoVegas platform, which MGM acquired in 2022. MGM CEO Bill Hornbuckle announced, “Today’s announcement represents a key step forward in our international growth strategy, which has been advancing rapidly since our acquisition of LeoVegas.”

The U.K. sports betting market is considered the most mature that MGM has competed in so far.

Hornbuckle said, “[W]e believe the BetMGM brand will provide distinct relevance to both sports bettors and iGaming consumers.”

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