BetMGM is opening a retail sportsbook with Gila River Hotels & Casinos, at Vee Quiva, its first in Arizona and the first in-casino sportsbook in Phoenix.
The grand opening was planned to include an appearance by NASCAR drivers Austin Dillon and Tyler Reddick.
It offers 25 large screen displays, a media wall and seating for 150 patrons, who can watch games and events from all major U.S. and international sports. It also has 20 betting kiosks.
BetMGM CEO Adam Greenblatt declared, “It’s great to see our partnership with Gila River come to life in Arizona.” He added, “The BetMGM Sportsbook at Vee Quiva will be a true destination for sports fans and we look forward to opening additional venues at Wild Horse Pass and Lone Butte. These retail sportsbooks complement our existing mobile platform in Arizona and further cement our goal of providing BetMGM customers with a world-class experience.”
Gila River CEO Kenneth Manuel said in a statement: “The new sportsbooks align perfectly with Gila River’s sports-centric brand. As Arizona’s Official Sports Headquarters, we take pride in bringing unique sports experiences to our valued guests. We’re excited to partner with BetMGM to deliver a diverse, engaging selection of betting options, no matter if you’re a huge sports fan or just want to check out the fun.”
BetMGM has partnered with Gila River to build sportsbooks at each of its three casino properties: Vee Quiva, Lone Butte and Wild Horse Pass.
According to Gila River chief strategic marketing office Dominic Orozco,
“We really look to include the entire experience. You can sit in there on game day and place your bets, then go play slots after.”
It has also partnered with the Arizona Cardinals to create a sportsbook at State Farm Stadium, which will open in about a year.
