BetMGM has partnered with NBC Sports for the 2022 NFL season. The deal highlights weekly integrations on Football Night in America (FNIA) and content across other NBC platforms. The arrangement became available when PointsBet opted out, according to CDC Gaming Reports.
“It is a tremendous opportunity to partner with the talented team at NBC Sports and have the ability to engage with football fans nationwide,” said BetMGM Chief Revenue Officer Matt Prevost in a statement. “We look forward to delivering NBC viewers our BetMGM trading team insights as well as entertaining segments.”
BetMGM will be featured on FNIA, including a weekly segment hosted by former NFL quarterback Chris Simms and sports betting and fantasy pioneer Matthew Berry. The segment will focus on storylines and betting odds for the upcoming game on NBC, Peacock and Universo.
The post-game show—Peacock Sunday Night Football Final—will include BetMGM betting lines.
“As we continue to innovate within the rapidly growing sports-betting marketplace, this new partnership with BetMGM will allow NBC Sports to engage more fans across multiple platforms,” said NBC Sports Next & Fandango President Will McIntosh in a statement.
Additional high points feature:
- Full BetMGM odds and lines in all Berry-hosted content across various NBC Sports platforms, including Fantasy Football Happy Hour and Fantasy Football Pregame.
- Additional insights on Berry’s social media platforms throughout the NFL season and providing BetMGM’s platforms with access to Berry for curated boosts.
- Co-branded content hosted by Chris Simms, including on the Chris Simms Unbuttoned podcast, as well on his social platforms throughout the 2022 NFL season and through the 2023 NFL Draft.
Complementing BetMGM programming, NBC Sports EDGE, a fantasy sports website, will provide content highlighting players and storylines impacting the football season on Peacock and across NBC Sports digital platforms.
