BetMGM has inked a deal with the Associated Press to provide the massive news organization with sports odds. The agreement incorporates the sportsbook’s odds within a host of AP reporting, including daily sports programs, previews of upcoming games and other reporting that features odds.
Though considered a partnership, the AP retains all editorial content to maintain unbiased news handling.
“People want trustworthy sports betting information, and we are pleased to work with BetMGM to provide a dependable and credible reference point for our customers and audiences,” said Barry Bedlan, AP’s director of global text and commercial products.
While the AP has offered sports-betting lines to its audience for over three decades, an odds supplier keeps a consistent mix in its reporting, Bedlan said.
“It is a special opportunity for BetMGM to align with The Associated Press, a leading global news source that billions around the world rely on for the most up-to-date coverage. We look forward to providing content that enhances the organization’s coverage,” BetMGM’s Chief Revenue Officer, Matt Prevost said.
Not to be lost in the news is that FanDuel enjoyed the exclusive partnership with the AP until earlier this year, opening the door for BetMGM in more ways than one. The sportsbook expects to gain a more visible presence given the AP’s global reach of more than 44 million as of 2023,
In February, the operator also unveiled an agreement with X, the social media site founded as Twitter. BetMGM provides X with live odds within the platform linking to the BetMGM app and website. In case you’re counting X has 550 million monthly users.
Although small by comparison, BetMGM has another agreement with Marriott Bonvoy to be part of a rewards program within 29 North American markets.
