BetMGM, the U.S.-facing brand of a joint-venture between MGM Resorts International and GVC Holdings, has extended its partnership with Betgenius to launch Parlay Builder, a same-game-parlay product for U.S. sports.
Offering players bet selections across NFL, NBA and all major soccer leagues—with MLB and NHL to be added soon—Parlay Builder will be the most sophisticated, wide-ranging same-game-parlay product in the U.S. market, according to the company.
BetMGM players can now instantly build, customize and bet selections within the same game from a choice of over 400 bet types, including team and player props.
The product is powered by BetBuilder, a service developed by Betgenius and sportsbook software provider Sportcast which automates the entire back-end process while allowing sportsbooks to configure each bet type and to fully customize the UX.
Matt Prevost, CMO at BetMGM, said, “Parlay Builder gives our pre-game betting offering another dimension; it’s engaging, easy-to-use and extensive, therefore appealing to serious and recreational bettors alike. We’ve witnessed the success of BetBuilder in Europe and anticipate a similar trajectory in the U.S.”
Matt Stephenson, global partnerships director at Betgenius, added, “BetBuilder has been a runaway success for many of our partners in Europe, and the product keeps getting better and better. With a focus on U.S. sports and the deepest range of bet options, Parlay Builder gives BetMGM a real differentiator—both from a product and marketing perspective.”
