Betsson has brought its online gaming mix to Mexico, the second-biggest market in Latin America. At betsson.mx, players can enjoy online casinos, a live casino and localized sports betting with a range of competitive contests, according to Yogonet Gaming News.
Andrea Rossi, commercial director for Latin America for the Swedish-based operator, said: “We are overjoyed to have launched in Mexico, the second biggest gaming market in Latin America. We will be using our experience in the online gaming industry and with this, we are certain that we will attain our vision of offering engaging products as well as providing the best customer experience in the industry, now also to our Mexican customers.”
The initial foray, which began earlier this month, serves as a trial basis with a larger ramp up for larger tourneys later this year.
A press release indicated the operations of the Mexican market will be run by Betsson’s Latin American hub, established last year in Bogota, Colombia “to locally support regional growth through a high level of localization and cultural embracement provided by the LatAm team in collaboration with the headquarter teams in Malta and all the teams located around the world.”
Jesper Svensson, CEO of Betsson Operations, expects terrific results from the Latin American market in general and Mexico in particular, given the size of the economy and the population.
“I am particularly excited about the upcoming football World Cup during the seasonally very busy fourth quarter and am confident that Mexican customers will enjoy Betsson’s market-leading product offering,” he said
“Betsson’s Mexican offering is developed on a robust technology platform featuring its proprietary sportsbook, a vast portfolio of casino games, and innovative features, aimed at providing a competitive gaming experience,” the company further explained.
Betsson’s Latin American connection began in 2008. Revenues from the LatAm region accounted for 25 percent of total group revenue in the second quarter of 2022, showing year-over-year growth of 86 percent.
