Betsson AB has proposed a £26.4 million acquisition of Netplay TV and its brands Jackpot24/7, SuperCasino and Vernons.
The company said it will purchase all NetPlay assets as part of a strategy to increase its presence within the saturated UK online gambling market. Betsson governance will offer a ‘9p cash’ incentive per ordinary share to NetPlay investors.
According to media reports, Directforce Trading’ which holds 27% equity in NetPlay has accepted Betsson’s offer.
The acquisitions will require a vote by NetPlay shareholders.
Ulrik Bengtsson CEO of Betsson Group said in a press statement that the group is acquiring three established UK betting brands and that NetPlay assets would see further growth and efficiency in scalability once integrated with its Techsson platform. The acquisition sees Betsson group further its multi-brand strategy within regulated European online gambling markets.
“Betsson’s experience of operating successful casino brands will add to NetPlay’s earnings and growth. We have a long-term view on NetPlay and will achieve significant cost synergies and operational improvements over time. Part of Betsson’s acquisition strategy is to add volume to its scalable Techsson platform and
