Betsson has announced an expansion into lotteries that will allow its customers to bet on major global lotteries such as the US Powerball and Mega Millions games through a new partnership with Lotto Warehouse.
The move comes ahead of Sweden’s launch of new gambling regulations scheduled for January.
According to a press release, Lotto Warehouse, a subsidiary of Chinese lottery service provider 500.com, is licensed in Malta and the UK and offers operators a catalogue of lottery betting products linked to more than 30 major global lotteries, including EuroJackpot, Euromillions and the biggest U.S. draws.
“Betsson are a hugely respected operator and we are pleased they saw the great potential of our offering,” Lotto Warehouse chief executive Thomas Biro said in thee release. “We wanted to revolutionize one of the oldest gaming industries whilst giving players the opportunity to dream big. Today’s players are discerning ones. They want choice and they want customization. Lotto Warehouse offers all that and more by breaking down borders and offering the world’s biggest lotteries in one place.”
Lotto Warehouse has also recently struck deals with Bethard, Giant Gaming Group and Kootac to add Lotto Warehouse’s products.
