Better Change (Gibraltar) Ltd. has announced the appointment of Lee Willows to its board of directors as a non-executive director.
Willows is a well-known figure within the gambling sector, having used his experience from gambling harm for the public good.
“On behalf of the entire team at Better Change, we are honored to have Lee Willows join our board of directors,” said Better Change founder Victoria Reed. “His achievements in our sector have been second to none and we look forward to working with him to keep player protection and sustainability at the heart of the gaming industry.
“By partnering with operators and suppliers to help them raise standards through improved compliance, innovative social responsibility strategies and the provision of robust safer gambling tools designed to safeguard player protection, we can sustain our industry and deliver clear, sustainable and progressive results for our partners and their players,” she said. “Together, we can prevent gambling harm.”
Better Change was founded in 2021 after the founders met at Harvard Business School. One was working as the head of product for a gaming operator in Gibraltar whilst the other owned a successful social impact company in Manchester. Both had seen first-hand the devastation caused by gambling addiction and knew they had to make a difference by challenging the status quo and thinking differently.
“It is a real privilege to be joining the talented team at Better Change,” Willows said. “I am committed to contributing to their journey and together we are looking forward to working with stakeholders to further strengthen player protection and social responsibility.”
