Betting on Sports America Links With GGB Magazine, IAGA

Betting on Sports America (BOSA) and GGB Magazine have reached a marketing agreement to promote the initial event scheduled for April 23-25, 2019 at the Meadowlands in New Jersey. The organization also reached an agreement with the International Association of Gaming Advisors to partner in a marketing and content deal.

Betting on Sports America (BOSA) has struck a deal with two groups that will help promote and product the April conference and trade show.

BOSA and Global Gaming Business (GGB) Magazine, the official magazine of the Association of Gaming Equipment Manufacturers (AGEM), have reached an agreement to help market the upcoming event.

GGB Magazine will assist with the build up to the first edition of the event in New Jersey and New York from April 23-25, 2019. More than 1,500 delegates are expected to attend, including 175 speakers and 60 exhibitors across 61,000 square feet of exhibition space.

The event will open on Tuesday, April 23 with a networking party for pre-registration near Times Square, cross to the Meadowlands in New Jersey for the two-day conference and exhibition (April 24-25), then return to Manhattan for a closing party on Thursday April 25.

BOSA 2019 will be listed as part of the GGB Magazine calendar of high-profile industry conferences, while the firm’s latest publication will be placed in takeaway bags for attendees at the Meadowlands, and made available at all media stations throughout the event.

A division of Casino Connection International, GGB magazine is a leading gaming trade publication distributed to 14,000 global industry executives. As well as regular columns from the president of the American Gaming Association—the national trade group representing the $250+ billion casino industry in the U.S.—GGB is well known for tracking the growth of tribal gaming across the country, particularly with its Tribal Government Gaming annual edition.

As part of its 2018 edition, Tribal Government Gaming explored how revenues achieved through gaming have allowed tribes to achieve a level of economic self-sufficiency that couldn’t have been foreseen when the Indian Gaming Regulatory Act was passed in 1988.

More than 30 years on, and less than a year post PASPA repeal, the BOSA 2019 agenda will include a session titled “Tribal View,” assessing the tribal response to the sports betting revolution in a gaming arena where exclusivity and compacts are the order of the day.

A study released by the AGA earlier this month highlighted the huge tribal gaming impact in California, where tribal casinos contribute $20 billion to the economy, support jobs for nearly 125,000 people in the Golden State and generate an annual $3.4 billion in taxes and revenue share payments to all levels of government.

“For GGB Magazine, it was a no brainer to partner with SBC, a leading organizer of industry events that has embraced the growth of sports betting in the U.S.,” said Roger Gros, publisher of GGB. “The conference agenda for BOSA aligns nicely with our focus on gaming issues such as regulation, supply chain, integrity and tribal gaming.”

Also last week, the International Association of Gaming Advisors (IAGA) announced that it will be a strategic partner for the 2019 Betting on Sports America conference to be held at the Meadowlands Exposition Center in New Jersey April 23-25.

Coordinated by SBC Events, the organizer of some of the largest events for the world of sports betting and gaming, the conference will host 1,500 delegates, 60 exhibitors and 175 leading industry speakers who will address a wide range of sports betting key issues, including Betting on Regulation, Sport in Focus, Trading and Operations, Sponsorship and Marketing, Sports and Betting, States of the Nation and Demystifying Sports Betting.

These topics include the tribal response to new sports betting regulation, why effective geolocation is essential to staying compliant with state laws, how to take bets on college football without endangering its players, and whether the outdated Wire Act should be completely reworked to provide a future-proof regulatory framework.

“IAGA is pleased to partner with SBC to support its 2019 Betting on Sports America conference,” commented IAGA Executive Director Kirsten Clark. “Educating the North America market on how sports betting is offered and protected in other markets is of critical importance to our members and sponsors, and we look forward to helping SBC identify topical experts to participate in the conference panels.”

Andrew McCarron, managing director of SBC, added, “This arrangement will help to cement Betting on Sports America’s status as the most important and relevant event for those active in the U.S. sports betting market. There are clear parallels to be drawn between BOSA and IAGA, as both facilitate an unrivalled level of discussion around key industry issues.”

Information about Betting On Sports America can be found at theiaga.org and sbcevents.com/bettingon-sports-america-2019.