SBC’s Betting on Sports conference, which is expected to draw approximately 3,500 delegates to the Olympia London exhibition center from September 17-20, has signed a new partnership with the International Association of Gaming Advisors
The deal strengthens the relationship between IAGA and SBC. The IAGA also backed the inaugural edition of SBC’s Betting on Sports America at New Jersey’s Meadowlands Exposition Center in April.
“IAGA’s involvement is another indicator of the growing reputation of Betting on Sports,” SBC founder and CEO Rasmus Sojmark said in a press release. “We have put together an impressive speaker line-up for London, along with plenty of social events and networking opportunities, and we are expecting our largest ever delegate numbers.”
IAGA officials also praised the deal.
“We’re delighted to be supporting SBC’s upcoming Betting on Sports event in London,” IAGA Executive Director Kirsten Clark said in a statement. “The partnership will allow us to showcase IAGA to the delegates attending the show. SBC’s inaugural Betting on Sports America conference earlier this year was a valuable experience for us, and we look forward to expanding our support of SBC.”
Founded in 1980, IAGA’s membership includes regulators, industry specialist legal and financial experts, casino executives and academics. IGT and MGM Resorts are among its annual sponsors.
