Racing Post and Best Gaming Technology recently partnered to offer a new horse and greyhound racing product. Available live on more than 12,000 self-service betting terminals at Ladbrokes and Paddy Power retail outlets, plus independent operators including BoyleSports, Jennings Bet, Chisholms and Corbetts, the exclusive BGT terminal offering features a full range of early, board and starting prices. With Racing Post’s digital content, including detailed racecards, the latest form, results, race predictor, Spotlight tips, key stats and trainer/jockey information, customers can make better informed decisions.
In addition, a new Bet Filter tool enables customers to shortlist the day’s runners, based on their own preferred criteria, and find the best betting opportunities. Punters also frequent the new Signposts stats and tips, featuring hot jockeys, trainers in form and racing post ratings.
Paddy Power Managing Director–Retail Dan Taylor said, “The feedback has been positive across the estate from both shop staff and customers. Our customers enjoy using the product and we see a continuous uptake month on month. We are excited about new developments and differentiating the product further for our punters.”
Racing Post Managing Director (Digital) Mark Renshaw said, “This product is another example of how we are helping to modernize retail betting, allowing punters to access a host of digital benefits. Here, they can access our expert content and place a bet all in one place with a simple, yet sophisticated experience.”
BGT Managing Director–UK & Ireland John Pettit said, “Partnering with Racing Post has given us access to an unrivalled set of proprietary data and content. We have been able to create and bring to market a unique offering and bet prompts that add value to customers and generates incremental revenues for bookmakers.”
