BitStars Casino, a Malta-based and Curacao-licensed online casino brand that offers wagers using both the virtual currency bitcoin and real money, has announced a partnership with technology and digital marketing company Income Access.
The affiliate program for the BitStars Casino brand will migrate to the Income Access affiliate management platform, the companies said in a press release.
BitStars Casino’s Income Access white label will feature the company’s Ad Serving tool. Launched in 2013, Ad Serving allows operators to better manage and optimize their online marketing campaigns using state-of-the-art ad targeting and tracking.
“As a pioneering brand, we wanted an equally innovative technology partner for our affiliate program, so Income Access was the obvious choice,” said Nikolica Vadaski, head of casino at BitStars Casino. “Using the Income Access platform and its many sophisticated features, including Ad Serving and a mobile SDK, we’ll be able to take player acquisition for BitStars Casino to another level entirely.”
The integration of the BitStars Casino affiliate program will be completed within a month, the company said.
