Four-year old Las Vegas-based Blackwrist Interactive, LLC has launched the PlayerPoint kiosk marketing system, which delivers streamlined accessibility to customer reward programs. According to the company, the system is designed to foster improved market share, increased rated/carded play, reduced expenses, better customer loyalty and an improved bottom line for a much lower cost than other kiosk systems in the marketplace.
PlayerPoint provide the core functions of a guest self-service kiosk—swipe and win, instant win promotions, point offers, drawings, gift-day management, point challenges, tournament entry and opt-in multipliers. In addition, other innovative features include multiple concurrent drawings, automated manual or virtual drawings, multiple prize pools, web-based winner lists for digital signage, scheduling, and private lists that provide the casino operator with various options for configuring and running their promotions as desired.
PlayerPoint also is a player service-centric platform of tools which allows players club, cage and guest service employees valuable insight into a player’s promotional activities, effectively enabling them to see what the player sees. This, in turn, provides the opportunity to maximize customer service.
PlayerPoint features and performance options that aim to improve the experience for guests, staff, and management include:
• A streamlined user interface that provides an intuitive experience for customers.
• Easy integration with existing network architecture and property CMS.
• A flexible back-end system capable of quickly designing and managing ongoing promotions.
• The ability to build, launch and manage promotions internally, without highly technical and prohibitive proprietary training requirements.
• Processing speed that queues and displays patron data quickly and responsibly.
• Discernible affordability, with no hidden fees or charges.
