BlueBird, CPAs, formerly Egghart, LLC | CPAs, recently rebranded and unveiled its new name, logo, tagline and website. The purpose was to better present the firm as a leading full-service accounting and auditing business serving Indian Country, said Partner, Ryan Burns. “It is important that BlueBird retains its established values but at the same time develops a new identity and name. The rebranding will ensure that we get the right message out there. We feel it’s important to let people know what the firm stands for through the BlueBird name, logo and tagline. The rebrand and launch of the new website represents our ambitions and shows how the firm has evolved over the past 20-years,”Burns said.
The Reno-based company’s new name and logo derive from the Mountain Bluebird, the state bird of Nevada, a symbol of new beginnings and happiness. The new tagline, “Experience Elevated,” reflects BlueBird’s 20-plus years of experience and growth in Indian Country. The new website, www.bluebirdcpas.com, features the “BlueBird Story” video.
