Gaming testing company BMM Testlabs has named Louise Dionne as the company’s new business development manager, lotteries.
Dionne, a former lottery executive, has eight years of gaming experience and an in-depth knowledge of the lottery industry.
Fluent in both English and French, Dionne started her gaming career with the Atlantic Lottery Corporation in business development, later transitioning into a management role developing and managing merchandising strategy. Following ALC, Dionne moved to Lottotech in Mauritius, Africa, where she developed and led the implementation of the retail growth strategy from both a sales and marketing perspective.
“We are very pleased to have someone of Louise’s caliber join our team,” said Drew Pawlak, senior vice president of business development for the Americas at BMM. “Her expertise in the lottery sector is invaluable, and Louise is already proving a great asset for both BMM and our clients.”
Dionne serves as BMM’s key contact for lottery gaming, identifying opportunities and new services for lottery operators and vendors. “My role at BMM Testlabs involves managing key accounts and working closely with clients,” she said, “including the Atlantic Lottery Corporation. The standard of service BMM provides to the ALC is incredibly high, and I am looking forward to being a part of this team.”
Byron Bridger, director of marketing and destination for the Atlantic Lottery, added, “Working with BMM over the last three years, we have always been pleased with the quality of both the work executed and the time within which work is completed. Most recently, BMM showed exceptional flexibility and patience as we worked through a very complicated end-to-end system and VLT replacement project.
“The value proposition for ALC is strong with a high-quality team providing on-time work with great service, and we look forward to a continued working relationship with Louise and BMM.”
