Atlantic City’s Borgata Hotel Casino & Spa, already a leader in entertainment offerings in the resort, announced plans for a new nightclub and an outdoor entertainment venue featuring big-name music festivals.
The $14 million project will include financing from the New Jersey Casino Reinvestment Development Authority.
John Palmieri, CRDA’s executive director, said Borgata’s projects promise to boost tourism and create a “new level of excitement” for Atlantic City’s nightclub and concert atmosphere, according to a press release.
Borgata will partner with show promoter Live Nation to bring top performers to the outdoor concert venue. Dubbed Festival Park, the complex will open June 13 with a daylong music celebration headlined by several bands, casino officials said.
“We are thrilled with the opportunity to enhance and grow our already tremendous entertainment offerings through funding by the CRDA and a wonderful partnership with Live Nation,” said Tom Ballance, Borgata’s president and chief operating officer. “Upon our entry into the market in 2003, Borgata set the bar for entertainment and nightlife in Atlantic City, so it is only appropriate that we raise it yet again with the addition of these two substantial projects.”
In addition to the concert venue, Borgata plans to open a new nightclub by the end of the year. The theme and name for the new club will be announced later, officials said.
The new club will l take the place of Borgata’s MIXX nightclub, a fixture at the casino since it opened.
Joe Lupo, Borgata’s senior vice president of operations, said the new nightclub will have a big-city feel and is intended to keep the casino’s entertainment attractions fresh. Nightclub customers will be entertained by the latest theatrics and lighting effects as well as top DJs.
“It will be a first-class, upscale nightclub that will contend with any nightclub in the country,” Lupo said.
New York architectural firm Josh Held Design will help create the nightclub. The firm’s earlier projects include Marquee Nightclub in New York, TAO Restaurant and Nightclub in Las Vegas and Voyeur Nightclub in Los Angeles.
