Boyd Gaming has partnered with Allegiant Stadium in Las Vegas, with Boyd to receive signage and brand placement at the stadium. The deal makes Boyd’s LV properties the “official and exclusive” local casinos of the stadium.
In addition, the upper deck and west side of Allegiant will be rebranded to include Boyd and its Nevada casinos.
Boyd will be presenting partner at one Raiders home game annually, and the team’s in-season radio show will be “presented by Boyd.” They will also have joint advertising and marketing campaigns.
Boyd CEO Keith Smith commented, “Having those 65,000-plus fans here every weekend for Raiders’ home games, it’s tremendous. Our fans from around the country, because we have casinos in 10 other states, come into Las Vegas just to see their team playing the Raiders.”
He added, “Boyd will stand side by side with the Raiders shield in introducing fans across Las Vegas and nationwide to our casinos in the Las Vegas Valley.”
Raiders President Sandra Douglass Morgan added, “When I started, (team owner) Mark Davis told me that he wants to be woven into the fabric of this community. That is something that is very near and dear to my heart as I grew up here. We want people to think of the Raiders when they think of Las Vegas.”
This development has occurred as stock market analysts have begun to sit up and take notice of Boyd’s higher than expected quarterly earnings, which could drive prices higher.
At the same time, Boyd CEO Smith warned off potential suitors for its nine casinos in the Las Vegas Valley. Smith told an interviewer for the Nevada Independent: “With the strength of our balance sheet, the strength of our cash flows and our ability to access other forms of financing, we just don’t have a need.”
According to Preview Las Vegas, several gaming REITs (Real Estate Investment Trust) have shown interest in acquiring land on which casinos sit and leasing the property back to the operator. Smith said he’s not interested in such a transaction in Nevada, although it has used them in the past in other properties outside of the state.
