Boyd Gaming Onboards Agilysys for Multi-Property Project

Boyd will use data from Agilysys to optimize guest engagement and offers, as well as support operational decisions.

Boyd Gaming Onboards Agilysys for Multi-Property Project

Boyd Gaming Corporation has entered a far-reaching partnership with hospitality software and services provider Agilysys.

Under the deal, Agilysys will roll out its InfoGenesis omnichannel enterprise POS ecosystem across 28 Boyd-owned properties in the U.S.

Agilysys said that Boyd can use this data to optimize guest engagement and offers, as well as provide support with operational decisions. Data and transactions will be unified across all endpoints including self-service kiosks, mobile food and beverage ordering profit centers and kitchen display stations

The agreement will also cover several other Agilysys solutions. These include OnDemand, guest self-service Kiosks, Kitchen Display Stations (KDS), Loyalty-Promotions and Analyze.

Boyd Prioritizing Guest Services

Commenting on the new link-up, Johan Martensson, senior vice president for business and technology at Boyd, said the agreement will support the group’s focus on guest experience.

“The unified technology and feature sets across solutions in the InfoGenesis POS ecosystem were key factors in our decision to commit to this technology across our properties,” he said.

“Delivering exceptional guest service is at the core of the Boyd brand. We are confident the InfoGenesis solution will further enhance the guest experience across our operations.”

Joe Youssef, senior vice president and chief commercial officer for Agilysys, also talked up the partnership. He said it will support Boyd’s short- and long-term business goals,

“Through close collaboration with Boyd Gaming, we demonstrated how Agilysys can help teams across properties leverage InfoGenesis deployed in a SaaS model to achieve their near-term and long-term vision for creating remarkable guest experiences, enhancing automation to support staff and delivering deeper operational insights,” he said.

“We look forward to working together to achieve these ambitions.”

Boyd counts the Ameristar Casino Hotel in Kansas City and The Orleans Hotel and Casino in Las Vegas among its U.S. properties.

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