Boylesports is planning a major expansion into new international markets in 2016.
Brendan Hughes, commercial director for BoyleSports said in an interview with The Business Post, that the company is on a strategic path to expand into new markets, including Asia, Eastern Europe and West Africa.
“We are actively looking at emerging markets,” he said. “We already have a digital development and customer management team in Manila, Philippines. It makes sense to be a launch pad to establish an Asian business. “The Asian gaming market is worth somewhere between $30 billion and $100 billion and it is growing by 15% a year. It’s a complex market. They bet on sports in different ways to Europe. They are more into live casino experiences online too. We will need to develop different products to the Irish and British markets. The next step is to build a team out there to identify significant opportunities.”
