Bragg Gaming Group a global iGaming technology and content provider, announced that it has entered into an exclusive global content licensing agreement with slot supplier Bluberi.
Bluberi, a 25-year-old Canadian slot supplier that recently established its new headquarters in Las Vegas, boasts a library of over 100 titles developed for land-based Class II, Class III and tribal lottery system (TLS) markets, including popular titles such as Colossal Dragons and Waves of Fortune.
Content from Bluberi’s portfolio of slot games will be adapted for the online market by an experienced team led by Doug Fallon, Bragg Group director of content and founder of Wild Streak Gaming, the premium Las Vegas-based content studio acquired by Bragg in June.
This agreement allows for dedicated distribution of Bluberi’s portfolio of player-popular land-based content via Bragg’s extensive network across Europe and North America. The agreement allows for omnichannel distribution, whereby the same games can be offered to land-based and online operators.
The partnership furthers Bragg’s content strategy initiative by significantly expanding its exclusive games portfolio, and underpins its commitment to the North American market with a new and extensive catalog of high-quality, localized content, the company said in a press release.
“Adapting popular land-based titles for distribution in the online space is an initiative we have already seen huge success with via the games developed by our Wild Streak studio,” said Richard Carter, chief executive officer of Bragg. “Bluberi’s slot content portfolio continues to grow in popularity with land-based players, and we are excited to now be able to add their titles to our rapidly growing omnichannel offering.
“Our initial efforts with Bluberi will focus on deploying select titles throughout North America next year before we then expand the reach of their games via our global footprint in Europe and Canada, following the completion of our acquisition of Spin Games later this year. We look forward to working with Bluberi’s team to bring their popular games to the fast-growing online market.”
“Our new partnership with Bragg represents further expansion in the distribution of our player-popular land-based content into the global iGaming marketplace,” added Andrew Burke, CEO of Bluberi. “We are delighted to work with their team and to leverage the power of their RGS platforms to ensure that players can access Bluberi content wherever they reside and whenever they please.”
