Las Vegas and other U.S. gaming and tourist destinations are benefitting from a pro-travel group created to promote international travel to the United States.
Brazilian travel blogger Ana Marie Junqueira in September visited Las Vegas and many other popular destinations in the Southwest as part of Brand USA’s international promotions efforts.
While in Las Vegas, Junqueira visited and wrote about her favorite sites, including Caesars Palace and the Venetian and Palazzo resort, and made regular social media posts about her adventures in Las Vegas and elsewhere for the tens of thousands of loyal readers she has back in Brazil.
Her visit partly was sponsored by Brand USA, which was created by the 2010 Travel Promotion Act to promote overseas travel to the United States.
Brand USA is modeled after tourism-focused marketing strategies employed by the Las Vegas Convention and Visitors Authority (LVCVA) and sponsors trips to the United States and helps pay for overseas advertising and other marketing promotions for U.S. tourist destinations.
Foreign travelers tend to stay longer and spend more money than domestic travelers and the LVCVA is working to boost international travel to Las Vegas from the current 21 percent of all visitors to 30 percent within five years.
