BtoBet has announced a partnership with NYX Gaming Group to provide a seamless integration to its open gaming system, NYX OGS.
“I firmly believe the combination of BtoBet’s technological platform with NYX Gaming Group’s high quality digital games will perfectly fit players’ needs and expectations worldwide,” said Kostandina Zafirovska, BtoBet’s chief operating officer.
“The NYX OGS Casino solution works seamlessly with the business analysis solution included within the BtoBet platform. Together we offer gaming intelligence across their whole suite of games. In fact, it provides real-time and accurate data analysis per customer in order for the operator to automatically segment the player base. Ultimately, this allows for the delivery of the right product at the optimal time for every player, using the best-performing games for specific promotional activities and more effective ad hoc marketing campaigns.”
David Flynn, executive vice president of business development at NYX Gaming Group, added, “This agreement with BtoBet represents a strong partnership, and allows us to further expand into regulated markets. We are delighted to have a partner who can deliver extraordinary knowledge based on artificial Intelligence and innovation, which we can apply to the gaming experience across our extensive range of desktop and mobile casino games via the OGS.
“Our design studios conceive ideas and concepts that deliver an exceptional experience to players and operators alike. Partnered with BtoBet’s omni-channel platform, we will elevate the ability of operators to attract, retain and increase the lifetime value of players. We look forward to working with the team at BtoBet and growing our respective businesses.”
Zafirovska concluded, “The outstanding NYX OGS games portfolio, together with BtoBet’s efficient gaming intelligence and reporting, provides a vital strategy for operators to stay competitive and ahead in the gambling market.”
